The Ultimate SaaS Sales Guide

All About SaaS and How to Scale in 1 Week

Create Effective Channel Sales Strategy For Your Tech Startup That Takes Your Business To The Next Level . . .

I have Built Strong Channel Sales Business at 

Cisco, Huawei, Kemp & Acronis

What is Channel Sales?

Channel Sales is indirect sales by which you sell your products or services via 3rd party businesses.

These businesses will play a different role depending on the value they bring to the table as well:

- Reseller

- Value Added Reseller (VAR)

- Distributor

- System Integrator

- Managed Service Provider (MSP)

- Partner

Depending where your startup is, you can start a channel sales program and start scale your business.

What We Do?

We work together over 4 hours (4 x 1 hour sessions) to come up with clear strategies and solid channel program

Benefits of Channel Strategy

Boost Revenue

Identify Areas for Improvement

Align Team Members

Increase Customer Satisfaction


Channel Strategy Components

Channel Branding

Channel Marketing

Channel Sales

Partner Program

Partner Portal


Together we:

Identify high-performing partners to optimize growth and customer reach


Align your long-term sales strategies with your channel partners


Develop strategic and tactical initiatives to achieve your indirect sales goals


Gain commitment from partners for revenue goals and sales objectives


Provide channel partners the tools and support they need to achieve their revenue targets


Minimize competitive vulnerabilities


Build partner loyalty


Increase your channel ROI

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© 2020 by Houman Asefi