Ultimate Business Development Strategy Playbook For Professional Services in IT

Updated: Sep 3, 2021

In this blog post, I created a full blown strategy playbook for sales and business development with the idea of market domination. Let's dive in.

For business development tactics post pandemic, SaaS businesses famously entangled in contrast with marketing traditional products and services. With the finish of the Coronavirus Pandemic no place in sight, SaaS organizations end up in a particular situation to enable different organizations to keep on working during this remarkable health emergency.

Reset your price

Price is a pain point for a significant number of your clients, so high direct expenses are probably not going to swing with numerous organizations. However, If you can rotate into the product as-an administration plan of action, presently’ s an ideal opportunity to do it.

SaaS products — cloud-based services — are more likely to gain traction due to the lower, reasonable expenses. What’s more, it’s a success win circumstance because the SaaS reset price model known to be more robust to economic downturns.


If your organization has created associations with corresponding brands, presently is an incredible time for a co-marketing campaign. By co-marketing your services with the services of a complimentary brand, you are expanding the estimation of your proposal to your objective market.

Co-marketing permits the two brands to use each other’s crowd and builds the possibility to arrive at clients you might not have previously. By collaborating with complementary brands and making eye-getting content, you make sure to create new leads cost-effectively.

Offer Free Product Trials

The money related limitations that went with the spread of this virus has left numerous business owners with dry pockets. Providing possible customers with a free item introductory is an incredible method to show your organization’s incentive to their business while assisting with supporting their business during a pandemic when clients sign on and see how valuable your services are, the probability of information exchange increments exponentially.

Rethink product

Advertising is consistently about gathering people’s needs, and that is a higher priority than at any other time during an emergency when people’s needs change. If you don’t refresh your item system to consider the coronavirus, at that point, your outcomes are likely going to take a plunge, and your audience will be the neutral best-case scenario.

So that means delaying any Saas marketing strategies that focus on products that do not apply to your audience during a pandemic and concentrate on time-delicate material. Is it safe to say that you were going to dispatch a crusade focusing on media outlets? Set it aside for later. Have programming that makes it simpler for organizations to convey while working remotely? That is your new core interest.


Have you at any point looked amazon for a thing and abruptly promotions spring up for said thing on practically any website page you surf to? It is the advantage of retargeting. Retargeting helps increment changes through reconnecting past site guests.

This SaaS business strategy enables likely clients to acquaint themselves with your image, inspiring an expansion in trust and believability. SaaS supergiant HubSpot offers retargeting services through their AdRoll mix, just as numerous other respectable organizations expertly discovered using a straightforward google search!

How to Build a Business Development Strategy in Crisis

Crises can pose a significant threat to our person, mind reputation, and more. Like humans, businesses also face dilemmas during their existence, and it is imperative that both humans and companies effectively manage those.

Crisis founds to an unexpected, unplanned situation or somewhat threat that quickly dawns upon from a business out of nowhere. It means an event that threatens the very stability of a company. The process by which such events or warnings are effectively managed and distributed is known as Crisis Management.

What is the Business Crisis?

A crisis means a situation where time is short, and an effective decision must be taken immediately. The crisis preserves a sense of a lack of control throughout the business worsening the whole situation.

Thus business management needs a business development strategy to be rapid and active with the required flexibility to the crisis management plans made to meet further shocks. It needs the strength to begin the business development of an awkward situation by motivating and motivating the employees.

A crisis can be risky and may even fully knock down the business. From a SaaS business perspective, a crisis normally affects sales and business reputation. A very recent example is the battery issue of Samsung Galaxy Note 7, wherein the batteries started exploding while in use.

Business Development Crisis Current Example

Here is another prominent example of a business crisis: COVID-19.

Here are seven important steps that will help you build a safe crisis management strategy.

Internal Communications

Identify your crucial spokesperson and brief them on what’s happening as well as how your brand is going to move forward. The point here is to promptly alleviate any internal fears or matters in the workforce and follow employees with any external messaging and orders.

Identify Contingencies

Now that you have determined what risks could impact your business development and how to begin identifying which actions will help your company respond effectively to each crisis scenario. Think about the steps required to resolve a given crisis, what business strategy would be necessary, and how employees can help.

A crisis strategy for a product recall may need IT and logistics to decide how to fix the problem. At the same time, customer service, sales, and public relations work collectively to answer customer questions and maintain the company’s good position.

Build The Plan

Once you’ve determined an active contingency for each potential crisis, flesh out the plans with relevant stakeholders.

Essential workers, such as department heads, can give insight into possible resources and potential complications.

For specific crisis situations, you may also require input from outside parties, such as contractors and partners that work similarly with your business. As you work your way through the business development strategy, keep in mind any relevant regulatory requirements, and determine how you will continue to meet them, even during a crisis.

Technology & Information Management

I can’t think of a single business sector these days that doesn’t heavily rely on information systems and technology. A technology and information management strategy should consider what technology, methods, and data are required to drive business performance.

Whether you run an enormous corporation ready to implement AI, robotics, and predictive analytics or a tiny one that just needs to know how long people stay on your website, information management is here to stay. It should be a part of your crucial business strategies.

Position Yourself

Now that you have a thorough understanding of the impact this crisis can have on your company, you should have a clearer idea of how to position your corporate stance accordingly.

Your analysis in recognizing any potential impact will ensure alignment during this process. Adjustment, especially from a PR perspective, is necessary to avoid inconsistencies within your corporate response that could further damage your reputation or appear dishonest. All public outreach must be simple, consistent, and focused on the crisis as it links to your strategy.

Monitor Conversations

Once you’ve defined the way of distribution for your message, monitoring your audiences’ answers is equally critical. It can take months before customer probes and questions have declined.

Learn The Lessons

Lessening the negative intentions of your brand is only one phase of a PR crisis strategy. You’ll require to get a deep-dive and reflect on some events or pauses within your organization that were negatively impacted by the crisis. By considering how certain circumstances affected your organization, you will be better prepared to have an appropriate, and timely response should another conflict arise.

Additionally, we recommend developing a standard protocol or his area where a crisis management app can help. You can rest assured that all stakeholders have immediate access to the most current crisis plans available, no matter when they need it.

Build a Winning SaaS Sales Team During Recession

There is no denying the way that the novel coronavirus (COVID-19) has ended up being a pandemic, and a worldwide downturn is mainly on the cards. It is probably going to affect each division and specialty of the business, including the software as a service (SaaS) segment.

Sales teams are pushed, unmotivated, and become cumbersome. Companies put them under pressure to close; however, many arrangements as could be expected under the circumstances — deals costs increment without sending.

Instead, during a recession, pioneers should mentor their groups frequently and give them better software tools. Businesses ought to put resources into diminishing client whittling down and ought to hold their most essential salespeople.

Give your salespeople the right tools

During tough times, having the correct software tools has a tremendous effect. Unfortunately, many salespeople misunderstand this last reason and put a more substantial burden on exhausted salespeople’s shoulders.

Utilizing the correct sales tools doesn’t mean expanding the quantity of CRM deals reports that your KAM needs to satisfy. It implies making the current software intelligent and proactive. As a rule, it means less CRM.

Win the Competition’s Customers

You should keep on extending your client/customer base if your independent company flourished in recession time. This sales strategy implies drawing clients from your competition.

Offer something else or not quite the same as what the other person does. Examine your opposition and see what you can do to attract their clients into turning into your clients. How are your competitors promoting? Visit their business development areas. Ask buyers what they like or don’t care about those organizations; at that point, change your strategic business policies appropriately.

Try not to Cut Back on Marketing

Many companies wrongly cut they’re marketing spending plan deep down in lean times or any event, disposing of it entirely, yet this is actually when your business sales strategy needs marketing the most.

Consumers are restless. They’re continually hoping to settle on changes in their purchasing choices. Support them with finding your products and services and with picking them instead of others by getting your name out there. Try not to stop marketing. Increase your marketing determination.

Keep your most essential salesmen

Ultimately, you ought to abstain from losing your generally experienced and significant sales reps. indeed, cutbacks may be agonizingly essential for a business to survive. Yet, the business will never recuperate on the off chance that it loses proficient experience and information about their customers.

You’re most essential sales reps will remove understanding, information about the client, and your products and service. The downturn will finish, and your organization will pass up the usual bounce back.

Sales and marketing teams, as a rule, take the brunt of cost-cutting exercises during the recession. Avoid losing your best people no matter what, for they are the ones that will haul your nose out of the water once the downturn has passed.

Mentor your business team all the more regularly

During the recession, the weight will extend your sales team as far as possible. Arriving at deals objectives become wandering off in fantasy land, and clients are not as neighborly, of course.

Encourage your business group flexibility. If you were around during any of the last recession, you realize this one can’t keep going forever. Instruct to gain from the dismissals and to regard their clients’ needs.

Mentor them on cooperative steadiness. Collective ability implies not abandoning one’s business objectives while helping clients to arrive at their destinations.

A recession will generously hinder the development of a “normal” sales strategy as a profitable business. However, well-performing transactions like Salesforce can exceed expectations regardless of the financial culture. The SaaS sales strategy for action is flexible.

Essential Elements of Business Development Strategy Post Pandemic

The COVID-19 flare-up has changed that sentiment. Within a matter of days, workers ended up struggling to make sense of how to perform work while conforming to social removing and other new healthy measures, or thinking about whether they could work at all under state and a nearby haven set up limitations.

Increasing the everyday difficulties has been vulnerability about what the post-pandemic economy will hold, and what essential alterations may be needed to survive.

A business area changing so significantly and quickly requires speed, development on the fly, and the need to scale thinking past anything we may have previously imagined. Presently isn’t an ideal opportunity to back-burner digital initiatives but to ramp them up.

At the point when the crisis eases, we will have entered new digital normal. The SaaS strategy we use to run, change, and staff the business should mirror this move. Consider the following essential elements of SaaS business development strategy as you plan for th