Do you have to work that time in your schedule? And do you forget some of them sometimes? I can't even keep track.
Social media can be overwhelming, especially for businesses still figuring things out. This guide will show you how to keep up with industry trends, increase exposure, and stay relevant.
It’s no secret that social media is here to stay, and if you want to connect with your customers (and future customers) online, it’s imperative to keep up.
No one wants to be left behind in the social media world. Unfortunately, it’s becoming harder and harder to keep up with the latest trends.
It seems like each month new social networks pop up, forcing companies to keep up with hundreds of accounts just to communicate with customers. At Social Media Hubs, we try to make this difficult process easier.
Where do founders find the time to keep up with Facebook, Instagram, LinkedIn & other social media? Most don't have time to respond to messages or check their feeds constantly. Thankfully, some founders have found Time Saving Apps that can help mend the lead-time found on most social media accounts.
How entrepreneurs find time to keep up with Facebook, Instagram, LinkedIn and the thousands of other websites they are connected to is a question that plagues many successful founders. The truth is many don't have time for social media and most founders find it a distraction from their day to day work. But how do you keep yourself from burning out on all the things that you love while working long hours at your desk? Follow these simple rules and you will never more.
Choose one of the platforms as a master content generator
This can be your blog or any other social media. You can double down on your investment of time on blogging and draft great blogs.
Here I highlighted how you can create great content to increase the average session time to more than 6 minutes.
Then you can break your content to bite sized content in text, image and video format and then distribute this across other social medias natively.
DO NOT COPY & PASTE links to your website on social medias. This does not help anybody.
You can do it just to get the search traffic via social media so that something has been show up in case anybody search your name. But normally you will not get engagement on those links.
Instead, go native in each social media through that content.
I am personally manage Linkedin, Twitter, Facebook, TikTok, Blog, Podcast and Reddit and it only takes me two hours per day.
It is important to stay up to date on those platforms that your customers are hanging out.
Do not miss any channel.
The truth is, most founders can’t find time for social media.
It’s easy to get distracted from running your business by all the websites you need to connect to. And when you spend all day sitting at a computer, it’s difficult to spend your down time on Facebook and Instagram, especially if you are trying to keep up with friends and family!
Let's face it. Most founders don't have the time.
That's why so many company social media accounts are dormant. Pick those that your customers are hanging out and be good at it. You don't need to be everywhere. Be where your people are.
Or even better, build your own list. You don't own social media followers. They belong to the platform. Work on building your own list, and you'll always have a market to talk to.
Plus, people who successfully manage a broad social media presence don't manage them each individually, they use something like Hootsuite.
Let me know if you are struggling to manage your social media and how you overcome the challenge.
Here is a great video on the topic as well in case you need more information.