Step By Step Guide to Create Content and Attract Investors Immidiately [2022]

There are lots of guides out there to help you prepare for Series A. I want to prepare you for another path. Get investors to reach out to you for the Series A round!





I know that perhaps the best way to raise Series A is to start your outreach campaign and reach out to as many investors and VCs as you can.


I still encourage you to do so.


Nothing wrong with that.


However, I want to give you a framework to attract investors and VCs to reach out to you proactively as well.


You see. . .


VCs and investors are always looking for great startups.


I mean, literally.


Some of them always are in search of great startups.


They are constantly looking and searching social media (Twitter, Linkedin, TikTok) to see if there are great founders out there building cool stuff.


Again, literally!


This is your great chance to prepare your content in a way to tick all the boxes VCs and investors are looking for.


I am not talking about yet another SEO strategy.



This is a framework strategy to position your startup as "Series A Ready" and communicate your message without "selling".


Exactly.


Selling without selling.


Hunting the hunt without going out.


Of course, nothing beats cold outreach or getting help from VC scouts.


However, this is yet another layer of content that help investors to make sure you are the right deal!


I will explain what is important for investors for Series A and how to prepare your content strategy around this.


Let's dive in.


1. Show Traction


For sure the most important metric.


And in this market, traction means revenue.


Let's not waste anyone's time.


You need to show a hockey stick chart.


You must show ideally how fast you reached between $2M to $5M ARR.


If it took you 8 years to hit that target, you may not be a great fit for many investors.


Why does it take you so long to hit this milestone?


Whatever the answer is, it is a red flag!





Ideally, you need to show you have reached this revenue target in 1 or 2 years.


Time matter.


Investors want to invest in founders that can take their startup to $100M or even Billion dollar revenue in 3-5 years after Series A.


If it takes you 8 years to that level, you might not be able to hit the exit button.



2. Product-Market Fit


The art of judging product-market fit comes from the ambient noise that surrounds your company.


There are heaps of resources out there and complicated PMF topics.


I make it very simple for you.


If you HAVE TO hire customer success managers to stop losing customers, you have reached PMF.


I will illustrate the type of content you should put out there to show investors you already reached PMF.


Stay tuned.


3. Scalability & Unit Economics


At this stage, you must have a clear view of your channels and customer acquisition strategy.


One of the top things investors look for is proof of latent demand, a demand pipeline that’s just waiting for you to unlock it if you can just scale out your supply or services with more funding.


The more you can frame your request for funding in these terms, the more of a sure bet it looks like for the investor and the easier their decision becomes.




4. Unicorn path


Ok, the chances of you becoming a unicorn are slim.





However, investors want to see you have thought about this and have a path lay down on how to reach $50M or even a $100M valuation.


What channels and revenue streams do you want to use?



Are you bringing new products?


How do you want to reach out to new users?



You wonder if too many founders missing this slide from their pitch deck.


One of the most important slides in your deck.




5. Story matters


VCs want to be entertained.


Many VCs will look at your few first slides and just stop looking!


Unfortunately, this is a reality.


VCs on average will look at 100 pitch decks every week.


If you cannot get their attention from the get-go, you are already lost before you even begin.


Get a coach to fix this and skill up.


6. Team


I was having a chat with a founder, and I really loved it.


He was telling me that he is building this startup in 1 year and get to 33 employees simply because he and his co-founder had 30 years of collective experience in building and cement space.


Nothing can beat that.


This must become an unfair advantage.


7. Pitch deck


Your pitch deck either should be world-class or just a Notion document.


You cannot go in between.





You either spend $2K or $3K on the template or just go scrappy.


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Now that you know what to expect, let's plan a solid strategy to address all these highlights in your content.


Content strategy to get investors to reach out to you and raise series A




1. Showcase traction




This is a controversial topic. But I saw many startups share their revenue numbers without any fear!


Even if this is something that you do not want to share, it is worth sharing some milestones in terms of revenue, the number of customers, churn percentage, CAC/CLV ratio, etc.


Make sure you target keywords and search phrases that investors are using to find their targeted startups.


2. Showcase Product-market fit




Again, there are lot of content around PMF that suggests how to measure if you have reached the product-market fit stage.


You might not be there yet.


However, in the case of B2B SaaS startups, if you are thinking about hiring customer success managers, or you start to lose customers because your sales team does not have the bandwidth to serve existing customers, you kind of there.


So, do not shy away from stories of your customer success team and highlight their achievement even in the form of PR.



Go crazy on this.


3. Showcase scale



These are stories of you trying to expand your sales, marketing, and operations. Share your experience scaling these 3 pillars and that will do the job!


4. Show case studies


This is a given.


If you have customers, create stories of what your customers do before and after working with you.


Make sure you showcase numbers and quantify the results.



5. Showcase Unicorn path without bragging


Simple.


You need to show you are on your way to a $1B valuation!


Ok, it is not that simple.


However, in the case of a B2B SaaS, based on CLV, you know how many customers you need to get to that point.


In general, valuation is 4 x ARR in the case of a SaaS business.


Do the math and build a plan to capture that market and share the high-level strategy.


Or at least include this in your investor's letters (emails!).




6. Showcase team and hiring


Normally, startups are good at this.


I have seen many creative ways startups showcase their new hires.



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I can help you draft a content strategy that attracts venture capital investors.


If you want to write blogs, social media posts, pitch decks, and email outreach, I help B2B SaaS startups build those assets to get exposure to investors.


Feel free to reach out to me.

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