Start a Consulting Business with no Sales Budget
With innovation changing where and how we work, and also the current crisis that hit the economy hard, independent organizations are developing continuously. In the event that you’ve at any point considered how to begin your very own consulting business, you’re a long way from alone.
The word reference characterizes a specialist as “a specialist in a specific field who fills in as a counsel either to an organization or to another person.” Sounds really unclear, isn’t that right? In any case, except if you’ve been in a state of insensibility for as far back as decade, you most likely have a smart thought of what an advisor is.
Organizations absolutely comprehend what specialists are. In 1997 U.S. organizations spent simply over $12 billion on counseling. As indicated by Anna Flowers, a representative for the Association of Professional Consultants in Irvine, California, the affiliation has as of late saw an expansion in calls for data from individuals who need to get into the business. “The market is opening up for [the counseling for-businesses] field,” Flowers says.
Melinda P., an advisor in Arlington, Virginia, thinks more individuals are getting into the counseling field since innovation has made it simpler to do as such. “A similar innovation that has helped me to be fruitful as a specialist has made it simpler for others to do likewise,” she says.
An advisor’s main responsibility is to counsel. That’s it, not much. It’s that straightforward. There’s no enchantment recipe or mystery that makes one advisor more fruitful than another.
With that in mind, and given the fact that coronavirus pandemic is acting as another force, many experts are thinking to start their own venture and consulting business.
This is great.
Now, it is easier than any other time in history to start a business. All you have to have is an idea, your expertise, and a website. Boom!
Now we get to the hardest part; acquiring customers . . .
If you can afford a $250k sales gun, congratulations! You are on your way to start a strong consulting business. It is a great idea to think about hiring a sales expert with tech background and existing network, to lift your business and take it to the next level. With this type of character, you are on your way to achieve $1M in the first year. Anything below that is a failure!
As a matter of fact, if you are thinking of hiring me for your startup, that is my actual fee for a year to help you build your business.
There is a high chance that you do not have this budget.
No problem. Let’s make this happen.
The bad news is, you cannot hire me!
The good news is, there are still ways for me to help you achieve your first $1M.
Here is how I do it for you.
The most important part of the business is to build a brand. If you want to launch a business in tech consulting, you must have proper positioning and go to market strategy from the beginning. Why you are doing what you are doing. This is simply more than just a logo and a slogan. It is the way that you do business.
Then I help you draft content for your branding strategy and will get some influencers to shout out your brand in the digital world. Pretty cool, right?
We may need to make some more noise in the market by press release. Let’s face it. You are an important person. Starting a business is not easy and not everyone can do it. We must make sure everyone knows that you are in the business and taking an important step. The world should know.
Marketing and lead generation
The next step is to start thinking about your marketing engine and generating some leads. We start putting together Top Of The Funnel (TOF) content out there to raise awareness about what you are doing and how to do it. Remember, we do not have to make this gated content, meaning no need to get people’s email addresses to give them the content. We give it out for free. This is a series of articles, blogs, and whitepapers on how you are doing what you are doing.
Then we make some Mid Of The Funnel (MOF) content to compare your solution with other existing solutions in the market. This is where you want to address your strength and your competition weakness.
Als, we draft Bottom of the Funnel (BOF) content on how to help your customers make a decision now.
In terms of lead generation engine, we need to use some tools to automate your outreach strategy to your targeted personas.
For my own business, I could generate 135 leads just with my first campaign. While this is working in the background, I put my focus on drafting a tailored message to reach out to these leads on 1:1 basis.
Now we get to the exciting part. Closing sales.
I can help you build an on-demand sales team from scratch with no impact on payroll. Meaning, I can help you find salespeople that are hungry and capable enough to secure meetings for you based on those generated leads. No need for full-time hire. You can hire them only for a month. Or even for a week.
Set a target for them to make x many calls per day or secure x appointments per day.
Then all you have to do is show up in the meeting and close.
Let me know if you are thinking of starting a tech consulting firm. I will help you lift the business from 0 to $1M in the first year.