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SaaS Is Not Sales on Autopilot

There is no silver bullet for sales success, but there are proven sales strategies and you don't have to reinvent the wheel. The secret sauce for sales (Freshsales), in which leading sales managers from across the industry give their access to their sales methods. [Sources: 4]




James O'Connor is a co-founder of Moosend, a visual marketing automation software that lets you automate the customer journey across multiple applications. It also allows agencies to put a premium on the software to make a small profit by licensing it to customers. [Sources: 1, 4]

Moosend offers the opportunity to make its software available to non-profit organizations looking for a simple tool to send a newsletter. [Sources: 1]

While many tools and guides show the impact of emails on sales and revenue, Moosend's analysis is limited, which I will discuss in more detail next. In 2016, I decided to move my email marketing business to ActiveCampaign after a tool called GetResponse became outdated, outdated, and unable to meet all of my email marketing needs. Hubspot is a global leader in providing businesses with a one-stop-shop sales platform that includes email, landing pages, social media, and a variety of other tools. [Sources: 1]

ActiveCampaign has an integrated CRM system that manages all your emails, live chats, social media, landing pages, and other marketing activities. ActiveCampaign automates the entire email marketing process for your business, meaning you don't have to hire salespeople. [Sources: 1]

When your marketing automation emails ask for references, referral emails can make a big difference in your business's growth rate. You can do all this for a price that is literally a fraction of the price of many of the email marketing tools featured in this guide. [Sources: 1, 3]

Convincing them to use your platform should be as easy as possible, as long as they are really satisfied with your service and know your friends well. You can also quickly access your target audience by asking current users and customers to point out your brand to others. [Sources: 3]

Fortunately, many successful SaaS companies have already developed methods to reach and convert ideal customers. Other companies that have been shut out of mainstream growth are using this tactic to their advantage. While more traditional companies can follow the same business model to achieve steady business growth, SaaS brands follow very different business models. They must fit their target group, their customer base, and their marketing strategy. [Sources: 0, 3]

If you haven't found an approach that works for your brand, you don't have to reinvent the wheel. If your approach to winning and retaining ideal customers for a SaaS business is not delivering the results you want, or if you have not yet created one, you are not in the right place at the wrong time. [Sources: 0]

Most SaaS companies now know that content marketing is the best way to attract new users. Brands that try to reach potential buyers overtake search results for just about any need a SaaS product could solve. You can use the following five steps as a rough SaaS marketing plan for your business, or you can be sure that your approach takes all three of these phases into account. [Sources: 0]

This is because marketers focus on using content (e-books, webinars, and other resources) to collect leads at the top of the funnel, leading to customers paying later. [Sources: 5]

That's why it's so important to have a killer landing page that sells your SaaS product on your own. To demonstrate this, we collected landing pages from six prominent B2B software companies and broke down what makes them so successful. The loss of leads who are willing to get started and possibly start paying is a heavy loss, but potential customers are ready to start paying right away. [Sources: 5]

The basic idea is to reduce upfront friction at a lower price and increase retention and sales as customers grow and get more value out of your product. Knowing that key events dramatically increase activation rates, aligning your landing page with getting trialists to complete key drivers fits with your goal of increasing activation rates and subsequent conversions. Key events that increase activation rates, subsequent conversion and retention add tracking code or publish a journey to the product or both. [Sources: 2]

Getting test users to convert paying customers is a big part of any SaaS marketing campaign, and pricing plays a significant role in that. A study found that companies that consistently optimized pricing had higher conversion rates and retention rates than companies that did not. If you are used to more traditional sales models, pricing as a marketing strategy seems to have very little to do with each other outside the context of a "traditional" business. [Sources: 0]






Sources:

[0]: https://getcodeless.com/saas-marketing-strategy/

[1]: https://www.ventureharbour.com/email-marketing-software-tools-one-best/

[2]: https://growthmarketingconf.com/how-autopilot-went-from-0-to-2000-customers-in-18-months/

[3]: https://www.getresponse.com/blog/20-automated-emails

[4]: https://www.freshworks.com/freshsales-crm/resources/autopilot-saas-growth-blog/

[5]: https://unbounce.com/landing-page-examples/saas-marketing-campaign-landing-page-examples/



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©2020 by Houman Asefi. 

Sydney, Australia