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  • Houman Asefi

SaaS Founders Buyer Persona

We have learned a lot of valuable lessons and are still thinking about starting a new one. This week's SaaS Roundup includes a guide to identify and target your SaaS purchaser personality, improve your recommendation process, and make the most of your content. We also explain what to expect from a SaaS sales representative and what their sales figures are important to keep track of. SaaS startups that have just been founded and we will introduce 15 of them in this article. [Sources: 3, 11, 13]





To learn more about what the buyer persona is and how it can improve your marketing campaign results, read the new infographic from Single Grain (acquired from Target) and its new build-to-build guide. The first will deal with the anatomy of a SaaS marketing website and the future ones will deal with onboarding and joining SaaS. [Sources: 10, 16, 17]

Once all this information is gathered, you will see the personas of the buyers and you can start creating your own custom profile for your SaaS marketing website and your SaaS founder personality. The first step is to create a quantified buyer persona that is a data-driven profile of your target customer. Once you start building your persona and have a few very happy paying customers, you are light years ahead of the standard buyer persona. This is the first time you can start creating a detailed, high quality, detailed, and accurate buyer profile. [Sources: 8, 9, 12]

The key is to quantify the persona of the buyer, it's not just a document, it's a way to help your marketing and salespeople understand what they're talking about, so any interaction with your customers becomes a two-way conversation. If you don't create buyer personas, your business won't grow and you won't get the revenue and traction you need to grow. [Sources: 1, 14, 15]

The key to creating buyer personas in SaaS marketing is to understand what you will be using in your personal and business life. If you have a product, sales, and marketing manager, what are you planning as a person for your potential customers? It's like coming into a room in the former and discussing who you think is the buyer and coming up with a slimmed-down name, like Startup Steve. [Sources: 4, 5, 12]

Collecting customer feedback will help SaaS start-ups generate more leads and generate more revenue through content marketing strategies. When you start to understand your personas as people with full personalities and full lives, forget to develop a SaaS marketing strategy to reach out to them. Starting with a look at certain types of people you want to connect with based on the appearance of a certain type, your marketing and sales results are massively strengthened. Use your buyer persona to optimize your social media targeting and highlight the features that are most important to a particular buyer when they reach them through outgoing marketing channels. [Sources: 0, 5, 15]

Buyer personas also help engage customers in a way that many marketers struggle with at work. By being able to create a very robust buyer persona, you can start building a much more effective SaaS marketing strategy for your SaaS launch - by adding a buyer persona for each of your customers, not just one person. [Sources: 2, 5]

The buyer personas focus only on the buyer, not the user, and therefore do not recognize other important parts of the customer journey that are crucial, such as the retention and upselling that are crucial in the B2B sector, especially for subscription companies. By quantifying your buyer persona, you better understand who your successful customers are - and the key to [Sources: 6, 15]

When your buyer personas describe significant variations in customer mentality and frustration throughout the customer journey, you know how to align your sales and marketing strategy with how you earn your business persona. Don't be afraid to be nimble - of course - Correct is necessary, as the development of buyer personas should serve as a kind of roadmap for the sales/marketing team. Getting constant feedback from your customers and then applying it to your product strategy is known as a feedback loop and will help you refine your customer personality as you grow and evolve your business. [Sources: 1, 8]

If you are struggling to get involved in SaaS content marketing, this quick read will provide you with a one-to-one solution. Prepare your marketing and your investors: After you have thought about the importance of content marketing in the SaaS landscape, Alex Cohen, founder of Xander Marketing, gives you his tips for navigating the "SaaS Content - Marketing Labyrinth." Cohen explains his approach and offers his advice on creating a content and marketing plan that delivers strong results. [Sources: 3, 18]






Sources:

[0]: https://www.forbes.com/sites/forbestechcouncil/2020/02/24/how-to-use-customer-feedback-to-grow-your-saas-startup/

[1]: https://reply.io/buyer-personas-mistakes

[2]: https://blog.incisive-edge.com/blog/saas-sales-strategy-buyer-personas

[3]: https://saasx.com/2019/07/29/the-saas-roundup-july-29-2019/

[4]: https://www.priceintelligently.com/blog/were-lying-to-ourselves-about-saas-customer-development

[5]: https://www.clearpivot.com/blog/saas-buyer-personas

[6]: https://www.advanceb2b.com/blog/customer-research-guide-b2b-saas

[7]: https://www.entrepreneur.com/article/335585

[8]: https://paddle.com/blog/determining-your-saas-buyer-personas/

[9]: https://dev.to/aedotterweich/creating-effective-buyer-personas-a-template-and-process-3jak

[10]: https://martech.zone/what-why-how-to-create-buyer-personas/

[11]: https://kevintpayne.com/inbound-marketing-success-stories/

[12]: https://firstround.com/review/the-price-is-right-essential-tips-for-nailing-your-pricing-strategy/

[13]: https://spdload.com/blog/what-is-saas-sales/

[14]: https://saasholic.com/are-buyer-personas-key-to-saas-marketing-success-2ee5afee7f3a

[15]: https://learn.profitwell.com/article/tFfVQbtRnT-quantified-buyer-personas

[16]: https://productmarketingalliance.com/product-marketing-questions-week-17/

[17]: https://growtheverywhere.com/sales/patrick-campbell-price-intelligently/

[18]: https://blog.goldenspiralmarketing.com/what-every-star-wars-fan-knows-about-marketing-to-saas-investors



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Sydney, Australia