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  • Houman Asefi

SaaS Businesses Responding To Crisis

The number of SaaS companies has exploded, but it is likely that many of them are not currently genuine SaaS solutions. It's been 11 years since Slack is founded, which was founded in 2009, according to a recent survey. When they started my expansion in mid-2009, we saw companies born before the SaaS era rush to protect their business models. Companies like Slack and Zoom and Shopify grew during that time, and much of that growth was due to their own business model. [Sources: 2, 8, 10]



In such a volatile market, SaaS companies should focus on efficiency rather than growth, and they should. Some marketers have suggested that SaaS companies should interrupt their content, including them, suggesting that brands continue to cause crises. [Sources: 2, 16] Next, SaaS companies that want to maintain their business and increase the chances of growth after the crisis will scan the market for potential opportunities that could arise if the economic situation improves. While other companies may struggle to stay afloat after investigation orders dry up, many SaaS companies could take a forward-looking approach - thinking about how they could benefit from possible societal changes. Ultimately, however, some SaaS companies will welcome the future, regardless of how they work day in, day out. [Sources: 3, 9, 12] In addition, SaaS companies can try to step in during times of crisis and serve existing companies by listening to their needs. As mentioned earlier, the growing reliance on SaaS Times of Crisis has proven to be a great opportunity to reach and serve new customers with SaaS tools, but this could make it more difficult for those who will not be able to make the right adjustments to their business model. Many of these SaaS companies are hopeful and proactive in their approach to the crisis and have a model company that is willing and willing to take steps and make a positive impact on the lives of their customers. [Sources: 7, 15] Outreach techniques have long been an integral part of marketing for startups, but now more established SaaS companies need to roll up their sleeves and start tracking customers who are interested in what they have to offer. SaaS companies can face up to the situation and help companies affected by the crisis, companies should look ahead to what kind of services they need and support their customers. They can support new customers and should see the opportunity to do everything in their power to help their customers survive these troubled times. We have already highlighted a few examples of how B2B works. [Sources: 7, 13, 15, 17] SaaS companies can continue to support many companies through the crisis in many other industries and offer their customers basic services that help to ease the day-to-day running of the business and also have a positive impact on their earnings. While many of these companies struggle, SaaS companies offer them a vital service that not only facilitates day-to-day operations, but also helps them to have as much control over their business as possible. Often they work well from home, so they don't have to close the doors if they're not behaving. [Sources: 7, 15] Neal also argues that this environment offers SaaS companies the opportunity to sell their products to help small businesses increase efficiency. SaaS companies that understand their customers and can work with them to achieve new goals can keep and expand their accounts. [Sources: 4, 14] It is clear that the SaaS business model will not completely isolate companies that have cyclical products or sell to highly cyclical industries, but it can make companies immune by protecting them from wild fluctuations in sales and profits. Although this is a challenging and stressful time for businesses, storms can occur, and with careful and prudent decision-making, they can weather the storm and help calm it down. But the cyclicality will have a negative impact on the long-term health of the company and on the future of its customers. [Sources: 1, 10, 11] To help you develop ideas for your business, here are some of the leading SaaS companies in the U.S. and worldwide. They can do the same and get a sense of who their users are and how sales and marketing will develop afterward. [Sources: 5, 7] Based on these findings, we have identified 5 effective ways for B2B SaaS companies to adapt to the needs of their customers and position themselves for success in the future. If you know what a social media crisis is, how your company reacts and how you as a SaaS company have to deal with it, then you want to create a social media crisis management plan to be prepared for situations like this. For DevOps teams in some of these S aSaaA companies, implementing these four measures not only helps address current challenges, but also prepares the company for future crisis scenarios. How do you develop a plan for the social media crises your company SaaS is facing? If they are to be dealt with effectively, a strategy for monitoring and understanding how to develop them is needed. [Sources: 0, 6, 17] Sources: [0]: https://www.solvoyo.com/devops-best-practices-to-implement-before-a-crisis/ [1]: https://blume.vc/davids-vs-covid-5-managing-saas-businesses-during-covid-19/ [2]: https://a16z.com/2020/04/07/saas-businesses-weather-hard-times-by-focusing-on-efficient-growth/ [3]: https://www.entrepreneur.com/article/352035 [4]: https://www.localogy.com/what-should-smb-saas-companies-be-doing-right-now/ [5]: https://medium.com/@alisa.voitika/these-saas-companies-nailed-their-responses-to-covid-19-31119e908ff5 [6]: https://www.incredo.co/blog/how-to-handle-social-media-crisis-as-a-saas-company/ [7]: https://www.getbeamer.com/blog/saas-strategies-in-times-of-crisis [8]: https://enquero.com/embrace-or-brace-are-you-making-rapid-strides-in-saas-strategies-to-ease-into-the-new-normal/ [9]: https://sociable.co/business/canadian-saas-proving-resilience-covid-19/ [10]: https://www.saas-capital.com/blog-posts/how-do-saas-companies-perform-in-a-recession/ [11]: https://blog.fusebill.com/saas-business-in-times-of-crisis [12]: https://www.gainsight.com/blog/5-reasons-covid-19-changes-saas-forever/ [13]: https://www.enterprisetimes.co.uk/2020/03/23/zoho-sets-the-bar-for-saas-companies-on-covid-19/ [14]: https://www.csmpractice.com/expansion-selling-strategies/ [15]: https://spdload.com/blog/saas-marketing-after-covid-19/ [16]: https://foundationinc.co/lab/saas-content-covid19 [17]: https://zengrowth.de/blog/growth/growth-marketing-strategies-in-new-normal/


On Sat, Jul 11, 2020 at 4:25 AM Victor Maia <victor@saasholic.com> wrote: Hey Houman, thanks for the reply. Yeah those are great topics to attack. We really like sales and business development. Feel free to write a draft on it. Best, Victor Maia Head of Community, SaaSholic +55 27 999701247 | victor@saasholic.com Create your own email signature Em qui., 9 de jul. de 2020 às 21:17, Houman Asefi <houman.asefi@gmail.com> escreveu: Hi Victor, Thanks for reaching out. I am all about strategy, business development, sales, and growth in SaaS space. You reckon that's a good start? Houman On Fri, Jul 10, 2020 at 12:15 AM Victor Maia <victor@saasholic.com> wrote: Hello Houman, this is Victor, I`m head of community in SaaSholic. Congrats on the work you`ve achieved in your blog! We would love to have a contribution from you on our blog. Wich topics in SaaS do you feel more comfortable with? Recently we are covering a lot towards data protection and data regulation. Hit me up whenever you feel ready. Best, Victor Maia Head of Community, SaaSholic +55 27 999701247 | victor@saasholic.com Create your own email signature Em qui., 9 de jul. de 2020 às 09:18, Diego Gomes <diego@rockcontent.com> escreveu: ---------- Forwarded message --------- From: Houman Asefi <houman.asefi@gmail.com> Date: Thu, Jul 9, 2020 at 9:10 AM Subject: SaaSholic - Contribution To: <diego@saasholic.com> Hi Diego, Hope you are well. Wondering how it is possible for me to start contributing to SaaSholic? I have a blog in SaaS which is endorsed by Cisco two years in a row: www.houmanasefi.com Houman -- -- Houman Asefi TOGAF, ITIL, PRINCE2, CCDA, CCNA, MCSE: Private Cloud , MCSE 2003 www.houmanasefi.com +61 (0) 452 219 022 | houman.asefi@gmail.com -- -- Houman Asefi TOGAF, ITIL, PRINCE2, CCDA, CCNA, MCSE: Private Cloud , MCSE 2003 www.houmanasefi.com +61 (0) 452 219 022 | houman.asefi@gmail.com


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-- Houman Asefi TOGAF, ITIL, PRINCE2, CCDA, CCNA, MCSE: Private Cloud , MCSE 2003 www.houmanasefi.com +61 (0) 452 219 022 | houman.asefi@gmail.com

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