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Monetize Your Branding In SaaS Industry

Fortunately, many successful SaaS companies have already developed methods to reach and implement their ideal customers. While more traditional companies can follow the same business model to achieve steady business growth, SaaS brands follow very different business models. They must match the customer base of their product or service with their brand name. [Sources: 1]




There is no need to reinvent the wheel if you haven't found an approach that works for your brand. You can be sure that your approach will take all three steps into account and use the following five as a rough SaaS marketing plan for you and your business. If your strategy of earning and retaining your ideal customers in your SaaS business does not produce the desired results, you may not be in the right place or have not created one yet. [Sources: 1]

Most SaaS companies now know that content marketing is the best way to attract new users. Brands that try to appeal to potential buyers are overtaking search results for just about any need that could be solved by a SaaS product. As you develop your SaaS business model, consider how your brand can work with an existing SaaS company. [Sources: 1, 7]

Some schools now offer online courses, or you may be able to use your spare time to provide online training for B2B workers through a webinar provider. Another way to work with a SaaS company is to explore promotions by offering a time period. For example, offer media streaming devices such as Roku; offer a free trial of your product for a limited time or even a one-time offer. [Sources: 7]

When a large number of people love a free product, the potential for virality is abundant. There is no reason for someone to just upgrade a product they love, so add the ability to compare customers with a support level or premium subscription. Instead of releasing a half-baked tool, give users the chance to know what you can do before they use it. According to a widely cited article, users talk a lot about this communication medium in person and on social media and why their companies are switching to Slack. [Sources: 4]

While customer acquisition is always a high priority in any growth strategy, monetization and customer loyalty are just as important in the SaaS industry as customer growth. As churn and CAC fall, customers "value in life increases as part of Slack's growth and marketing strategy. [Sources: 0, 4]

Content marketing is a tactic that companies can use in many markets, and countless others have been busy defining tactics that you can use today. NoGood's Inbound Marketing, grows multiple SaaS brands and grows its brand through multiple channels. The products you offer as a SaaS marketer are intangible, but content marketing can be a key element of your marketing strategy for your business, as well as an effective marketing tool for any company in any market. [Sources: 0, 2]

In this type of model, the focus of the SaaS business is on customer acquisition and includes monetization, but also customer loyalty. While many companies rely on one-off purchases, SaaS models rely heavily on subscription renewals, and freemium is not a reliable model for young B2B customers. To increase revenue, a SaaS company must increase revenue through a combination of revenue sharing and subscription fees, as well as through marketing. [Sources: 2, 6]

Freemium works best if you already have a strong company and want to appeal to a large audience, but it doesn't work so well for a small business or a start-up. [Sources: 6]

When it comes to deciding on pricing and monetization, "step one is to figure out your value metrics, what they mean, and how you're going to calculate them," says Russ. The video hosting service Wistia monetizes by carefully developing a pricing strategy and adding a freemium plan to its business after only 6 years. You might think that this prevents users from tasting your product and encourages them to switch to a paid plan or full service. [Sources: 3, 6]

The crucial monetization component, however, comes down to one question: Who is your ideal customer and how does it work for you? [Sources: 3]

If you want to keep your customers and make your product better for your existing users, you need a customer - the first mentality. Rather than simply meeting customers "expectations, monetizing your software business is about knowing which customers are most likely to buy your products. Beekeepers choose a free trial monetization model because, for the type of customers who buy our service, we would generally prefer to test the service ourselves before concluding a contract, rather than choosing a freemium solution. [Sources: 3, 5]

You can reduce revenue by investing more in customer marketing programs, deploying support resources and repetitions, and providing ongoing education programs to your customer base. But don't forget that it's all about keeping your customers happy and making them evangelists for your brand. [Sources: 5]






Sources:

[0]: https://nogood.io/2020/01/22/saas-growth-marketing-strategies/

[1]: https://getcodeless.com/saas-marketing-strategy/

[2]: https://topexplainers.com/guide-to-marketing-saas/

[3]: https://foundr.com/how-to-monetize-software

[4]: https://www.trychameleon.com/blog/saas-growth-marketing-strategies

[5]: https://www.smartbugmedia.com/blog/how-saas-companies-can-get-to-the-top-of-the-market-fast

[6]: https://www.linkedin.com/pulse/three-saas-trends-worth-hype-two-you-should-leave-behind-campbell

[7]: https://www.thedrum.com/opinion/2020/03/09/how-cx-can-beat-the-coronavirus



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©2020 by Houman Asefi. 

Sydney, Australia