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How To Sell Consulting Services Deals In SaaS

The change to Software - as - a - Service (SaaS) has been a strong trend in the software business in recent years. You probably know that there is a fast-growing market for Software as a Service (SaaS) for consulting services. [Sources: 3, 11]




When it comes to B2B SaaS, multi-app bundles complicate the sales message and sales cycle. The free trial version was invented and has basically become one of the most important selling points for Software as a Service (SaaS). [Sources: 9, 16]

Whether you are a start-up or an established company that has never developed a cloud-based software solution, you might want to look at collaborating with other companies. When you sell SaaS exclusively to a law firm, you should bundle your marketing efforts in a special law application, while simultaneously marketing both the product and the service. Whether you end up in an organization that offers cloud-based software as a service, it's very important to have a well-defined plan. The decision whether your SaaS sales strategy works for you depends on where your company is currently at the time of deployment and development of SaaS. To sell your services successfully to renowned law firms and to successfully market your products and services. [Sources: 10, 11]

By keeping a customer-centric SaaS salesman who sees himself as a sales consultant, you cultivate perspectives that are committed to your services because of the value of your sales team. This creates an environment in which SaaS salespeople see themselves as sales consultants within the company, and in this way you have more satisfied customers than lost prospects. [Sources: 13, 19]

If you communicate clearly why your B2B SaaS offer differs from competitive offers and why it is relevant to them, your customers understand the value of this offer. In a self-service model, the customer understands the value of his product, how to buy it, and whether to use it to consult with his salesperson or customer service representative. In other words, selling traditional enterprise software or selling SaaS is like selling tools to customers just to sell them tools without getting a result for them - the result is sold to the customer via SaaS before you get it from them. [Sources: 7, 11, 16]

This is convenient because the first place you should look if you want to add value to your existing business and evaluate your SaaS business for sale should be its sales process. This process should take you to step by step from the moment you discover a new perspective to the moments when you are paid and perform. There are a number of procedures used to sell advisory services, but selling in this model dictates a level that is shocking to first-time entrepreneurs. [Sources: 1, 12, 17]

You need to apply your profound domain expertise to your customers "business problems, and your app needs to sell itself to the customer. Your consulting firm mimics the business model of a consulting service provider, not a SaaS company. [Sources: 2, 18]

SaaS consultants are experts in Software as a Service, who translate their expertise into advice that SaaS companies can use to grow. You help with onboarding, marketing, development, and team structure to ensure that your SaaS business is successful. The SaaS consultants listed above are the best to help you improve your SaaS platform. You will be assisted in selecting the appropriate consultants for your company and the specific needs of your company. [Sources: 0, 8]

If you are a SaaS company working with a trusted partner, let us chat and see how we can help you. We will explain the professional services provided by SaaS companies and see how their prices for these services will depend on their strategy. [Sources: 6, 9, 15]

For example, there are many small SaaS companies that earn six or seven-figure sums a year from selling services in narrowly defined vertical areas. Of course, not all SaaS companies need to invest in professional services, but they do need them, depending on the nature of the market for the product and business model. Some particularly successful SaaS companies have professional services as part of their business as they go. But these are the exception, not the rule, and are often limited to a small number of employees. [Sources: 6, 12]

While hiring a SaaS marketing agency can help you increase your overall award - ups in different ways, it is not always the best solution for every SaaS company. No one has a complete picture of what a professional service team can maximize, and no one can guarantee it when hiring a SaaS marketing consultant. These experts undergo extensive research to better understand your customers and the market. [Sources: 4, 8]

I hope that a few examples in the rest of this article will help you understand how consulting firms can benefit from the SaaS model of software distribution. I hope this will help you understand the various aspects of how your consulting firm can benefit from SaaS models and software distributions. In this post, I will discuss how you can benefit from some of the most popular and successful SaaS marketing consulting services. If you speak to someone from your team, they can also schedule a free "SaaS at scale" session for you. [Sources: 5, 8, 14]






Sources:

[0]: https://joshfechter.com/saas-consultant/

[1]: https://www.quietlightbrokerage.com/better-sales-process-for-saas/

[2]: https://chasmgroup.org/blog/the-seven-habits-of-highly-successful-enterprise-saas-companies/

[3]: https://www.pjmconsult.com/index.php/2010/07/selling-saas-through-the-var-channel.html

[4]: https://kellblog.com/2017/03/19/the-role-of-professional-services-in-a-saas-business/

[5]: http://thetantalusgroup.com/international-management-consultants-services/saas-sales-training-adam-greenberg/

[6]: https://www.forbes.com/sites/bryanstolle/2018/10/25/saas-myths-1-great-saas-companies-dont-have-professional-services/

[7]: https://www.spencerstuart.com/research-and-insight/five-essentials-for-leading-a-saas-sales-team

[8]: https://getuplead.com/saas-guide/saas-marketing-agency/marketing-consultant/

[9]: https://nogood.io/2020/01/22/saas-growth-marketing-strategies/

[10]: https://www.brafton.com/blog/strategy/saas-marketing-strategy/

[11]: https://www.lucidchart.com/blog/what-is-saas-sales-process

[12]: https://stripe.com/atlas/guides/business-of-saas

[13]: https://www.intercom.com/blog/why-saas-sales-people-should-think-like-consultants/

[14]: https://th-ey.com/how-to-stop-being-a-consulting-company-and-create-a-saas-product-based-on-your-expertise/

[15]: https://www.ibbaka.com/ibbaka-market-blog/pricing-professional-services-is-a-challenge-for-saas-companies

[16]: https://www.appdirect.com/blog/how-to-sell-b2b-saas-10-strategies-for-success

[17]: https://blog.close.com/how-to-sell-consulting-services/

[18]: https://sixteenventures.com/sell-itself

[19]: https://www.salesmate.io/blog/saas-sales-reps-act-like-consultants/



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©2020 by Houman Asefi. 

Sydney, Australia