5 Things About Sales During Crisis You May Not Have Known
Being a sales architect is a tough job, especially during a crisis. From dealing with difficult prospects and stiff competition to the pressures of hitting quota, the profession can chip away motivation — but only if you let it. The road to success isn’t easy, either. In fact, you’ve probably already read a few ideas that worth sharing during tough times.
This post is targeting both sales and non-sales people out there that are fighting and growing their businesses.
There are many trends and innovations that are going on in sales and business development space that many people are not aware of. COVID-19 has made dramatic changes to the way people live and this has a big impact on businesses.
On the other side, the sales will not stop. As long as there are people living on the planet, sales will thrive as one of the key and core skills and professions.
So, we better know what is going on in this space:
1. “I never lose. I either win or learn.” — Nelson Mandela
Sales is all about fighting and growing. If you are not growing, you are dying. The key metric to grow is to learn. Especially during these hard times, the key to success is and always will be self-development. As a sales and business architect, you must learn to learn.
Learn for at least 2 hours per day. Learn about sales, marketing, and branding and make sure you expand your horizon. This way, you can immediately make more impact on the business and mark your sign-on industry.
The line between these areas is becoming more blur in the business. Make sure you are across all of them.
2. “Success looks a lot like failure up until the moment you break through the finish line.” — Dan Waldschmidt
Never think you are failing, because then you definitely will. Having a strong mindset and a winner mentality is an absolute must in this job. You must be iron fist when it comes to winning in sales.
The reason is simple. This will reflect in your voice and confidence and your prospect will know that they dealing with a pro rather than a newbie.
Nobody wants to talk to a new, especially when they are paying money.
3. “Please think about your legacy, because you’re writing it every day.” — Gary Vaynerchuk
Having a positive attitude is a must-have when it comes to business development. However, it is not enough. Thinking big and having a vision for yourself and your future is another requirement if you want to be successful during this pandemic.
Think about how people around you remember you and what lessons you want to illustrate for your children and the next generation. That will be your vision.
4. “Establishing trust is better than any sales technique.” — Mike Puglia
Sales is all about trust and persuasion. You must maintain your integrity, otherwise you will perish in the market place. It will take years to build and maintain credibility but it will take only seconds to destroy it.
Be very careful. If you are starting to rationalize things in your head, you are crossing the line.
5. “Don’t bother telling the world you are ready. Show it. Do it.” — Peter Dinklage
Deliver on your promise.
Many sales architects are making a lot of promises but they miss their words. Don’t be that person. If you promise, try to even over-deliver. You are building a personal brand when it comes to each and every transaction and engagement with prospects.
If you are failing on doing something that you commit, the prospect will think that you will do the same when they commit to purchase as well. So, they don’t buy it!
Houman Asefi is a technology sales strategist, award finalist blogger, and startup advisor, focusing on building and scaling sales organization and making sure companies achieve their targeted revenue.
Contact Info: Houman Asefi
Phone Number: +61 452 219 022