Is studying digital marketing worth it? This is a question that SaaS founders ask me all the time and my answer always is; it depends.
So the question that you are asking is; Is studying digital marketing worth it?
To be able to respond to this question, you need to be clear and honest with yourself.
Who are you and what skills you have now?
Are you a techy founder who knows how to develop code and applications?
Are you a type of person who loves to find the answer to tough questions?
Are you willing to grind for a long period of time with no guarantee to get an answer?
If that is the case, you perhaps do not need to attend a marketing class.
You are type of person who can go and find the answer to the question of what is top of the funnel content and how to create a sales funnel.
However, if you want to get faster results and understand the foundation of how digital online marketing works, I strongly recommend to go and attend a course.
So, if this is your decision, this is my suggestions when it comes to free online digital marketing courses that can help you to build a strong SaaS business fast.
HubSpot Academy offers from quick, practical courses to comprehensive certifications, learn everything you need to know about the most sought-after business skills.
From what I heard, internal HubSpot staff when hired will go through all these courses to build an effective inbound marketing engine so that they can communicate this message with HubSpot customers as well.
Give the HubSpot market positioning, I strongly recommend you to go through these courses as it deep dive into social media, content marketing, SEO and other topics in digital marketing.
Fundamentals of Digital Marketing by Google
This is a 40 hour free course for beginners to master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course.
There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
Left Bank free digital marketing foundation
Here is a 6 hours course running by Left Bank which is a educational marketing institutes based in Australia.
This course if aimed for marketing professionals, business owners, career changes and school leavers and whoever that is interested in the online digital marketing space.
Digital Marketing Specialization, Coursera
This course is designed and offered by Aric Rindfleisch, Mike Yao, Kevin Hartman and Vishal Sachdev and already got 15,000 reviews!
This course is part of MBA (Master of Business Administration) by Illinois University and will give you a solid understanding of marketing foundations.
Free Digital Marketing Basics Course, Udemy
This course is already got more than 4,000 reviews and again, nearly 6 hours of content that give you a boost when it comes to digital online marketing.
Definitely, a must attend.
Digital Marketing, Charles Stuart University
This course if offered by IT Masters and Digital marketing is a powerful tool that can realize a return on investment (ROI) considered unthinkable only a few years ago.
In this short course you will learn how to develop your digital marketing strategy and then how to leverage digital tools to realize your marketing goals. The course is free to undertake. Find out more in this free short course.
Digital Marketing Courses, edx
I am a big fan of edx and they offer a whole series of free digital marketing courses.
Take online digital marketing courses to learn essential digital marketing strategies with professional online programs from Wharton, Curtin and other top schools. Learn about digital branding, reputation management, online marketing tools, and more to advance your career as a digital marketer.
Free Online Courses on Digital Marketing, Semrush
I personally went through one of the free online digital marketing courses by Semrush and I loved it.
Semrush has a great Keyword analysis tool and they are already a big name in digital marketing space. Definitely a must attend.
Let me know if you know any useful course that is for Free.
This way we can spread the message to the founders community and get everyone upskill.